Hi there, my name is
DANIEL
KRAFTMANN
Chief Marketing Officer & Mechanical Engineer
About Me
Passionate Chief Marketing Officer and experienced Mechanical Engineer, I bring a unique blend of technical expertise and strategic thinking to deliver outstanding results. With a keen eye for detail, I take great pleasure in founding strategies and concepts, and find working collaboratively with a team to be exceptionally fulfilling. I thrive on the challenge of turning broken ideas into tangible success and reaping the rewards of overcoming obstacles.
Currently, at Town Appliance, I leverage my extensive experience and commitment to continuous education to effectively manage and strategize all elements of marketing. From developing cutting-edge website technologies and features to ensuring manufacturers’ compliance, optimizing marketing initiatives, and streamlining fulfillment logistics, I oversee a diverse range of responsibilities. In my role, I am responsible for managing cataloging, design, video animation, web development, and leading general marketing teams.
Simultaneously, at Forward Engineering, I work as a Mechanical Engineer specializing in Plumbing and HVAC design. Here, I handle tasks such as drafting, pre and post-site inspections, and contribute to the optimization of processes in engineering projects.
Having graduated with a degree in Engineering from Rutgers University, I have a solid foundation in the fundamentals of engineering. While my education emphasized theoretical aspects, I constantly seek more practical applications. My ability to lead teams as we build, fix, and perfect is a driving force behind my achievements. Whether in an marketing or engineering business, I excel in optimizing processes and overcoming obstacles to achieve exceptional results.
Education
Bachelor of Science – BS, Mechanical Engineering
2020 – May 2023
Senior Design Project People’s Choice Award
We were issued an People’s Choice award for our senior design project the redesign of the consumer dispensing pump.
2023
Asociate of Science – AS, Mathematics
Activities and societies: Eof, Phi Theta Kappa, Presidents List
2020
Outstanding Academic Achievement
3 April 2022
Licenses & certifications
Experience
Full-time · 3 yrs 6 mos
Lakewood, New Jersey
Chief Marketing Officer
Jun 2022 – Present
Business Transformation
Execute Company Growth Initiatives
Project Development and Management
Skills: Project Coordination · Project Delivery · Project Control · Project Portfolio Management · Project Engineering · Process Improvement · Project Management · Project Planning
V.P. of E-commerce
Feb 2020 – Jul 2022 · 2 yrs 6 mos
• Provide organizational leadership and collaborate with company executives to establish long-term goals, strategies and company policies.
• Manage and designed website; coordinating with customer service, web development, SEO, SEM,
graphic design, and cataloging teams.
• Recruit, interview and hire consultants and freelance personnel that display exemplary skills to
perform and complete projects.
Skills: Problem Solving · E-Commerce · Project Management · Project Planning
Mechanical Engineer · Freelance
Jun 2023 – Present
5 yrs 1 mo
Silent Partner
Jan 2020 – Sep 2022 · 2 yrs 9 mos
Greater New York City Area
Chief Operating Officer/Partner
Sep 2017 – Jan 2020 · 2 yrs 5 mos
• Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
• Managed and designed website; coordinating with customer service, web development, SEO, SEM,
graphic design, and cataloging teams.
• Recruited, interviewed and hired consultants and freelance personnel that displayed exemplary skills to
perform and complete projects.
Chief Operating Officer/Partner · Self-employed
Jul 2014 – Dec 2019 · 5 yrs 6 mos
• Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
• Provided organizational leadership and collaborated with executive partners to establish effective long- term goals, strategies and company policies.
Project Manager · Full-time
May 2014 – Jul 2015 · 1 yr 3 mos
• Managed and maintained eCommerce platform with thousands of auto parts using auto part software, inventory management, and customer service relations.
Portfolio
Dispense Pump
The goal of this project is to design and model a dispensing pump that tackles some of the most common issues of using pumps: clogging and runoff.
Mobile Robotic Arm
Smaller robotic arms have started to become used in construction applications where sending in people might be dangerous or
impossible due to sizing.
Truss Design
The Pratt Truss can span great distances and uses steel materials for construction.
Footbridge across the Soca river located in Slovenia.
Wheel Design
Our design is based around adding hook style grips onto the wheel, allowing for greater form of force and torque to be produced on the surface.
Simulation of person kicking a soccer ball
The main goal of this project is to analyze the motion of a person kicking a soccer ball. For the setup, the simulation of the swinging motion when hitting a golf ball is referenced.